CivEd tasked Rethink to ideate a way to teach Civic Education to kids in a fun manner. The great team, including Designer and Illustrator Justin Kowalczuk, were up for the challenge. As for myself, I had the task to bringing all these characters and ideas to life. The identity was very well received in the Design Community, especially the Municipals and their lively animations.
A positive embrace
“The animations add a lot of richness to the system as well, whether it’s sliding boxes or prancing MuniciPals (giving me serious Schoolhouse Rock vibes).”